You created an online cohort learning course to share your passion. You invested in creating the best content but if no one knows about it, the reach and profit you envisioned won’t actually happen. For many creators, it can be easy to get caught up in the course creation and development processes - but it’s essential that you also focus on marketing your live online classes with the same dedication and focus.
Here are the 7 of the most effective ways to market your live online learning course:
1. Learn In To Using Social Media
Social media is one of the best ways to grow your potential course audience and drive sign ups. Share teaser information about your course, (and start doing this even while it is still in the design phase). But also share quality content that is more adjacent to your course - this can include articles or podcasts or ideas that your learning community will find interesting. In your profile or signature, add a link to your course and to your social media accounts.
2. Invest in Paid Advertising
The main benefit of paid advertising is that your ads are targeted specifically at people who are more likely to be interested in your course topic, and so they can more easily be converted into paying students.
If you have a website, you can create a Google Ads campaign to share your content on the search engine results pages. Or you can promote your course on Facebook and use Facebook Ads.
3. Offer a Mini-Course
Many companies offer a free trial for people to experience their service or product. Consider doing the same. This can include a teaser mini-course or a free live session. A sample like this can show potential students the value of what you are offering.
4. Offer an Early Bird Discount
You don’t need to wait to sell your course once the course development phase is complete. You can offer students an early bird discount if they sign up and pay before the course officially launches.
5. Create a Course Promotion Video
Creating a promotional video for your course can help you increase exposure for your course and boost sales. You can publish your video on your website, social media accounts, your course sales page, and YouTube.
You can also run paid ads for your promo video to boost who sees it even more!
6. Participate in Online Discussions
People love chatting online, so why not join some of the forums and discussion boards or new platforms like Clubhouse and start a conversation related to your course? The more active you are on these forums, the more clicks you will get, and this translates into more students for your online course.
7. Bundle Your Courses
If you have quite a few courses, you can bundle related ones and sell them at a discount. Your customers (aka your learner community) will feel like they are getting a great deal and you could end up selling more courses.
With proper and proven marketing strategies in place, potential students can find your course and enroll - and marketing will also help you build long-lasting relationships with your learner community which ensures they return for more courses.
Now that you know more about lighting for your online course, contact us at Disco to help you launch your live online classes!