D2D Experts
How D2D Experts scaled sales training for 4 audiences with Disco
D2D Experts is one of North America's largest door-to-door sales training organizations. They develop tens of thousands of field reps each year across solar, roofing, pest control, home security, and home services. In these industries, great training directly determines whether reps close or go home empty-handed.
As their business scaled, their training stack didn't keep up. Content lived in Google Drive. Events ran through Zoom. Learner questions piled up in Slack. Progress was nearly impossible to track, and delivering a consistent experience across four different audiences felt increasingly out of reach.
They needed a purpose-built sales training platform that could handle the complexity. Disco gave them one place to run everything, and the results were immediate.
Key results
- 4 training communities on one platform: B2B, B2C, Mastermind, and Internal
- 50% reduction in learner onboarding time
- 75% time savings on learner Q&A using Ask AI
- 10% faster ramp time for new sales reps
- Avoided hiring 1-2 employees through automation and centralized program management
"We've been loving Disco. It's simple, modern, and gives us everything we need in one platform: training, events, AI chat, and more."
Alex Terese, Director of Operations, D2D Experts
The challenge: tool sprawl across four audiences
D2D Experts wasn't a simple operation when they came to Disco. They were already running programs across four distinct audiences: B2B companies looking to train field sales teams, individual B2C learners building their skills, a high-touch mastermind community, and their own internal team.
Each audience had different content, different pacing, and different support needs. But everything ran through the same disconnected stack: Google Drive for content, Zoom for live sessions, Slack for questions, and Google Calendar for scheduling.
"Everything lived all over the place," said Alex Terese, Director of Operations. "We couldn't track anything. Managers spent hours each week answering questions or trying to figure out if someone actually completed a training."
The problem wasn't the content. D2D Experts had deep, battle-tested sales training material built from years of real field experience. The problem was delivery: getting the right program to the right learner at the right time, then actually knowing whether it landed.
The solution: one platform for every audience
With Disco, D2D Experts consolidated four separate audiences into four distinct communities on a single platform. Each community has structured programs, trackable progress, built-in quizzes, and milestone checkpoints. Members engage through live chat and events, all without leaving the platform.
"The ability to house everything in one place has been a game-changer," Alex shared. "We can finally offer a consistent, easy-to-use learning experience for all our audiences."
For a field sales training business where reps are often completing programs on their phone between doors, mobile access is critical. Disco's mobile app lets D2D members access their programs on the go, whether they're between appointments or prepping for a new territory.
Ask AI: turning Q&A into coaching time
One of the biggest operational drains at D2D Experts was learner questions. Managers and instructors were spending hours each week answering the same questions about program content, module requirements, and certification processes.
Ask AI changed that. Trained directly on D2D's own training materials and methodology, Ask AI gives members instant, accurate answers without routing every question to a human.
The result: 75% reduction in repetitive Q&A time. Managers got that time back to focus on coaching, delivery, and building new programs.
"Before Disco, we'd send people videos and hope they watched. Now we know what's been completed, what's pending, and where to follow up. That visibility is invaluable."
AI Program Generator: from idea to live program in hours
Building new training content used to mean hours of structuring, sequencing, and writing from scratch. With Disco's AI Program Generator, the D2D Experts team can take their existing knowledge and materials and turn them into a fully structured, multi-module program in a fraction of the time.
For a business constantly rolling out new programs across multiple verticals, that speed matters. New programs launch faster, content stays current, and the team spends more time delivering and less time building.
Scaling up: six Sales Universities, six verticals
After proving what was possible across four communities, D2D Experts didn't slow down. They're now building out six industry-specific Sales Universities, one for each of their core verticals: solar, roofing, pest control, windows, fiber, and lighting.
Each Sales University is purpose-built for its industry. Solar reps get solar-specific objection handling. Roofing reps get roofing-specific closing techniques. The training reflects the actual work, and that specificity is what drives rep performance.
Training their own team on Disco
Once D2D Experts saw how well Disco worked for their external audiences, they started using it internally. New hire onboarding, SOP rollouts, and system training: the same platform that trains their customers now trains their own team.
"We realized if it works this well for our customers, why not use it for our team? Now, we're using Disco to onboard our own people faster and more consistently."
That internal adoption is one of the clearest indicators of a sales training and onboarding platform that actually works: the team that built their academy on Disco trusted it enough to run their own operations on it too.
Why D2D Experts chose Disco
D2D Experts needed a sales training platform that could handle multi-audience, multi-vertical complexity without adding headcount or operational overhead. Disco gave them structured programs, AI-powered member support trained on their own IP, a mobile-first experience for field reps, and the automation to scale without growing the ops team.
"Disco replaced a messy stack of disconnected tools. It gives us structure, visibility, and automation, all in one place. And our team loves how simple it is to use."
D2D Experts in action
D2D Experts runs one of the most recognized events in direct sales: D2DCON. Here's a look at the caliber of training their community gets access to.
Running a sales training business and tired of juggling tools? See how Disco works for training organizations like yours.
