Chipp
How Chipp Activated Education for 400+ Customers with Disco
Disco’s Customer Stories highlights the impact our customers are making through AI-Powered Learning.
“Disco helped a super lean team educate and convert more efficiently. It turned our scattered content into a learning engine that supports sales, support, and community—all in one place.” — Scott Meyer, Founder, Chipp
Impact at a Glance
The Challenge
From Fragmented Tools to a Unified Learning & Community Hub
Chipp is a no-code platform for building custom AI agents—tools designed to help non-technical teams use AI in ways that are branded, actionable, and collaborative. But before launching Chipp Academy, the team was juggling a disjointed set of tools to run workshops, promote events, and support customers.
“Everything was ephemeral. If someone missed an event, it basically didn’t exist anymore.”
Disco changed all of that. In just days, Chipp created a central hub for education, onboarding, events, and user feedback—one that not only looked beautiful, but worked better than anything they’d stitched together before.
The Disco Solution
An All-in-One Learning Engine
With Disco, Chipp quickly spun up a comprehensive and branded academy that delivers on both user education and product growth. They now use Disco to:
- Host on-demand and live workshops
- Build structured learning tracks like How to Chipp and How to AI
- Convert event recordings into evergreen resources
- Source customer questions that become content and product updates
“Now when someone asks a question, we make a tutorial—and that lives in Disco. It’s all connected.”
Operational Wins
Not Just Support—A Sales Funnel Too
Disco isn’t just for education at Chipp—it’s a critical part of the go-to-market strategy. Every learner who signs up is nurtured through real value and encouraged to use the product as part of their course projects.
- Learners build with Chipp to complete assignments
- Support questions become conversion opportunities
- Mini-courses serve as follow-up touchpoints in sales deals
“Disco is a higher-converting entry point than our product signup page. It’s learning-led growth.”
A Delightful Surprise: Evergreen Value from Live Events
One of the biggest unexpected wins? Replay engagement.
“We were shocked how many people revisit past events on Disco. On YouTube, that rarely happened. Here, it feels like the value stays alive.”
That insight has reshaped how the team thinks about programming: fewer one-off webinars, more intentional, evergreen learning content that builds a library over time.
Built for Lean Teams with Big Vision
Despite being just five people, Chipp now supports hundreds of learners around the world, offers personalized AI tools, and scales community feedback into growth.
“We didn’t know we needed this—but now we can’t imagine building without it.”
Disco makes it possible for small teams to punch above their weight—connecting education, community, product, and growth in a single, intuitive platform.
