12 Powerful Tactics to Sell Courses Online in 2024

Are you ready to supercharge your learning business in 2024? The global e-learning market is projected to grow by $1 trillion in 2032. The online learning industry is brimming with potential. For you to succeed in your learning business, here are proven strategies to sell courses online successfully.

What you'll learn in this article:

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Are you ready to supercharge your learning business in 2024?

The global e-learning market is projected to grow by $1 trillion in 2032. The online learning industry is brimming with potential. For you to succeed in your learning business, here are proven strategies to sell courses online successfully.

What we'll learn together:

  • Unlock the potential of online course sales with expert content, marketing strategies, and a reliable course-selling platform.
  • Implement the 12 powerful tactics to sell courses online and grow your learning business in 2024, plus how to execute and scale your learning business with Disco.

The Biggest Potential of Selling Online Courses in 2024

By 2032, the global e-learning market is expected to skyrocket to a whopping $1Trillion. This is a golden opportunity for online course creators and sellers! Even a small slice of this enormous market can lead to significant income and expansion for your learning business.

However, choosing a top-notch course platform for selling online courses is highly advantageous as it can be your reliable ally in successfully selling courses online. Disco emerges as an ideal online course platform for creating, promoting, and selling online courses.

Critical to selling online courses are strong marketing strategies. You can kickstart the selling of your online courses, regardless of your industry or niche, by employing SEO, email marketing, giveaway funnels, social media marketing, etc. These techniques are excellent to initiate and extend the reach of your courses.

Investing resources in marketing and sales strategies is crucial for online course sales, as having first-rate content or being a well-known expert is not sufficient. Unless your online business is widely recognized, you need to spread the word and make people cognizant of the outstanding courses you provide.

In this blog, we will talk more about how to sell courses online using community-based techniques, increasing the quality of your learning products, and pricing strategies.

Strategy #1: Identify Target Audience for Your Online Course

Recognizing your target audience’s desires and preferences is key to creating courses that cater to their specific requirements and interests. By understanding the needs and preferences of your target audience, you can craft a successful online course that is tailored to their exact requirements and interests, allowing you to maximize engagement and success.

Interview potential customers

To gain a better understanding of your target audience, consider what objectives they are aiming to accomplish, and what challenges are preventing them from reaching those goals. Interview 10-15 potential members and find out if they are enthusiastic about joining online course platforms.

Social listening and surveys

Another way to do your research is through social listening and conducting surveys. Figure out where your audience is hanging out--whether it's in social media, public forums, learning communities, or private groups. Go to those places. Observe, listen, and analyze what are the questions they're asking, their pain points, challenges, and aspirations. You could also survey these people to get specific quantitative and qualitative data.

Existing online courses

It's crucial to examine a variety of course delivery styles to cater to diverse learning styles. Investigate both asynchronous and synchronous methods of course delivery. This will not only engage your online community but also offer them the flexibility to learn at a pace that suits them best.

Meanwhile, when deciding on a niche topic for creating online courses, it’s important to make sure it’s something you’re passionate about, knowledgeable about, and has a market demand. This way, you can create courses that resonate with your target audience and have the potential to sell.

Strategy #2: Create Personalized Online Courses to Meet Diverse Learning Needs

10 years ago, customizing the experience of your learners wasn't possible. Thanks to learning management systems like Disco which modernize and innovate the way we teach and learn online.

For your students to receive accurate guidance for the desired transformation, an effective online course structure is needed. A well-structured, seamless, and personalized course is more likely to sell and be successful, as it caters to the diverse learning needs of your target audience.

Creating new and exciting content can be a great way to enhance your course. Thankfully, you only need an all-in-one course builder. With Disco's advanced learning suite, you can deliver high-quality, personalized courses that can transform your learners.

The most significant benefit of using Disco's Advanced Learning Suite is its ability to revolutionize online learning experiences. It offers a comprehensive set of tools that allow course creators to design high-quality, personalized courses with ease.

With customizable modules, integrated assessments, live events, an online quiz maker, a variety of content formats, and interactive elements, you're equipped to create a profitable online course. Not only does this expedite your course creation process, but it also ensures the courses you sell online are of the highest standard and quality.

Strategy #3: Showcase Course Variety and Flexibility

The variety and flexibility of courses available on online course marketplaces open up captivating opportunities to delve into diverse courses and experience them in various formats. By showcasing the variety and flexibility of your course offerings, you can appeal to a broader range of learners and increase your chances of selling more online courses.

With Disco's ready-made course templates, you can tailor-fit your curriculum into diverse learning experiences, from cohort-based courses to self-paced, events series, and circles. In addition, you can try incorporating the following active learning techniques to demonstrate course variety and flexibility:

  • Combining different media types into engaging learning scenarios
  • Running cohort-based courses
  • Incorporating live interactions and discussions
  • Using a mix of activities to make the content more interesting and exciting

Exciting practical examples of flexible course formats in online learning that can motivate learners include:

  1. Video Conferencing/Live Virtual Training
  2. Blended Learning
  3. Hybrid Flexible (HyFlex) Courses

These formats cater to different learning preferences, ensuring that your courses appeal to a wide audience. By utilizing the strategies and examples discussed, you can create courses that are sure to engage and satisfy your students.

Strategy #4: Maximize the Power of Building Learning Communities

Disco offers a set of features and tools to help course creators build and grow their learning community, boosting course visibility and credibility. Building a learning community in online courses can help you gain new perspectives, stay motivated and engaged, access a supportive network, and build trust and commitment.

Disco’s methodology for increasing course visibility and credibility involves:

Fostering a sense of belongingness

Building and growing your learning community fosters a sense of belonging and engagement among learners. This includes creating a safe and inclusive environment where learners feel comfortable sharing their thoughts and ideas and providing opportunities for learners to collaborate and learn from each other.

Cultivating a more robust culture around the course by fostering a sense of community among learners and encouraging them to take an active role in their learning. This could involve hosting live Q&A sessions, creating a course hashtag for social media, or organizing virtual study groups for learners to support each other in their learning journey.

Utilizing community building features

Using community-building features to strengthen the credibility of your course. These features may include discussion forums, personalized member profiles, member directories, multiple integrations, and peer review systems that allow learners to engage with the course content and with each other in meaningful ways.

Providing exceptional member experience

Cultivating brand loyalty by consistently delivering high-quality content and providing exceptional customer service. This includes responding promptly to learner inquiries, addressing any issues or concerns they may have, and continuously improving your course based on learner feedback.

Improving member experience by making your course user-friendly and accessible to learners of all abilities. This may involve optimizing your course for mobile devices, providing closed captions for video content, and ensuring that all course materials are easy to read and understand.

Finally, employing a community manager can be instrumental in ensuring a top-notch and remarkable experience for your students.

Utilizing Disco’s community-building methodology enables you to construct a robust learning community that not only increases the visibility of your courses but also enhances their credibility in the eyes of potential students. As a result, this leads to higher course enrollment and greater success for your online courses.

Strategy #5: Engage Learners with Disco's AI Co-Pilot

Disco’s AI Co-Pilot, a revolutionary AI-enabled feature, can enhance your member's support and responsiveness. It uses AI to learn from past answers and training content, so you can give your members smarter responses to their questions.

This exemplary feature from Disco makes it simpler to answer member questions, leading to faster response times and more meaningful engagement. Plus, it can be trained to deliver relevant and personalized content, stimulating community involvement.

The process of integrating Disco’s AI Co-Pilot with your online course setup is straightforward! Just follow the step-by-step instructions provided by Disco on their website. With Disco’s AI Co-Pilot, you can create a more engaging and personalized learning experience for your students, ultimately leading to higher course completion rates and greater satisfaction.

Strategy #6: Build an Interactive Learning Community with Slack Integration

Another revolutionary feature from Disco, the Slack integration. Forming an interactive learning community on Slack carries multiple benefits, such as effortless information sharing, heightened engagement, connectivity and collaboration, relevance and accessibility, and organizational effectiveness.

In addition, Slack integration can supercharge the learning experience in online courses by giving students multiple ways to communicate with instructors and peers. It enables instantaneous dialogue, teamwork, and conversation, making the online learning environment more interactive and stimulating. Let's delve into some of its key features and benefits:

Effortless Information Sharing: With Slack integration, you can easily share course materials, updates, and announcements with your students in real time.

Heightened Engagement: Slack provides a platform for instant messaging, allowing for immediate feedback and discussions among students and instructors. This constant communication can boost engagement and foster a more interactive learning environment.

Connectivity and Collaboration: Slack channels can create study groups, host Q&A sessions, or facilitate project collaboration, fostering a sense of community among your students.

Relevance and Accessibility: With Slack, course materials and discussions are always just a click away. Whether students are on their computer or mobile device, they can access course content and participate in discussions from anywhere, at any time.

Organizational Effectiveness: Slack's organizational features, such as threads and search functions, make it easy to keep track of discussions and find specific information quickly.

An example of online courses utilizing Slack for community building is the PORCH community, a curated, engaging, and safe community for immigrant entrepreneurs and their teams to build relationships, learn, and help each other succeed.

According to Co-Founder & CEO of Porch, Neil Weitzman, "Absolutely LOVE the platform and it has improved our community 10x! Went from 5 different platforms for events, member directory, content hub, etc. to just one. Kudos to the team!"

Strategy #7: Discover the Best Pricing Offers

Pricing your online courses according to their perceived value is imperative for maintaining profitability and accessibility to your target audience. However, there are potential challenges to consider when pricing your online courses, such as underestimating the value of your course and setting the price too low.

The key to success in selling online courses lies in pricing them strategically, based on the value they provide to customers. In addition, it’s important to consider the costs associated with creating an online course, which can vary depending on your setup. Here a great tactics on how to price your course strategically:

Discount Codes

As an example, implementing discount codes can effectively amplify online course sales. They can be used to provide exclusive, time-limited offers to targeted groups, share with stakeholders, and reach out to those who didn’t purchase on the initial launch due to pricing concerns.

With Disco, you can boost your sales with custom discount codes, whether it's fixed amounts or percentages with set usage. This incredible feature allows you to offer special promotions to your students, attracting more enrollees and increasing your course revenue.

For instance, you might offer a 10% discount for early bird enrollees or a 20% discount for students who enroll in multiple courses. By using Disco's versatile discount code feature, you can create a variety of promotional strategies to drive your online course sales.

Diversifying Pricing Plans

One of the most effective strategies to maximize your course sales is to diversify your pricing points based on the learning formats you offer. This allows you to cater to a wider audience with varying learning styles and budget preferences.

One-time Payment

Offering self-paced courses allows learners to move through the course material at their own pace, providing flexibility and convenience. This is ideal for learners who prefer to learn independently and at their speed.

You can price these courses as one-off purchases, giving learners lifetime access to the course material. This pricing strategy can attract learners who prefer a one-time payment and want to have the freedom to complete the course on their schedule.


On the other hand, cohort-based courses offer a structured learning environment where learners progress through the course material together as a group, often with set start and end dates.

This format fosters a sense of community and collaboration, enhancing the learning experience. You can price these courses higher than self-paced courses due to the added value of community interaction, live sessions, and personalized feedback.

By diversifying your course offerings and pricing points, you can attract different types of learners, expanding your market reach. This strategy not only enhances your ability to generate consistent and diversified revenue but also positions your course offerings as comprehensive and accommodating to various learning preferences.

Strategy #8: Unlock Recurring Revenue with Membership Pricing

Offering membership pricing can be a game-changer in your online course sales strategy. It not only fosters loyal, long-term relationships with your learners but also unlocks a consistent revenue stream for your business.

Monthly and Yearly Memberships

By offering both monthly and yearly membership options, you cater to different budget constraints and commitment levels of your learners. A monthly membership can be an attractive option for those who prefer smaller, regular payments and the flexibility to cancel anytime.

On the other hand, a yearly membership appeals to committed learners who are ready to invest in a long-term learning journey and often appreciate a discounted rate for paying upfront.

Tailored Membership Tiers

Creating membership tiers tailored to different learner needs and budgets allows you to diversify your offerings and maximize your revenue. For instance, a basic tier could offer access to a selection of your online courses, while a premium tier could include additional benefits like one-on-one coaching sessions, exclusive content, or access to a private community group.

Adding Learning Products to Membership Plans

The ability to easily add learning products to different membership plans enhances the value of your memberships. You could include advanced courses, downloadable resources, or exclusive webinars in your higher-tier memberships, creating an enticing value proposition for your learners.

In conclusion, a strategic membership pricing strategy can significantly boost your online course sales by providing ongoing value to your learners, fostering long-term learner relationships, and generating a reliable, recurring revenue stream for your business.

Strategy #9: Automate Operations for Revenue Growth

Onboarding Experience

Disco can assist in streamlining the registration process for online courses with features like application management and custom question creation, to curate the ideal cohort. Simplifying the registration process can enhance the student experience by reducing the costs of paper and printing, streamlining the registration process, and enabling online payments.

Disco offers an exciting chance to customize its registration system for different online courses by following the step-by-step instructions provided. Furthermore, Disco provides the power to create custom onboarding experiences that are tailored to the style of each course, making the registration process more personalized and efficient.

Bulk Messaging

Disco's bulk messaging feature offers a streamlined way to reach your members at scale. This powerful tool allows you to send bulk emails, direct messages, or Slack DMs with just a few clicks, making it easier than ever to keep your members informed and engaged.

One of the major benefits of using this feature is the ability to quickly filter members by parameters such as event attendance. Once you've identified the members you want to reach, you can send a bulk message to all of them at once. This is particularly useful for announcements such as upcoming events, which can help boost engagement and participation in your online courses.

Intelligent Automation

Intelligent automation offered by Disco can dramatically enhance the efficiency of your community operations. By defining triggers, you allow Disco to take over the rest.

This includes everything from sending personalized welcome messages to new members to segmenting them into appropriate groups or courses based on their interests and needs. The process of defining triggers and corresponding actions is straightforward and does not require any coding skills, making it accessible for all course creators.

Furthermore, the use of intelligent automation can greatly reduce manual tasks, increase operational efficiency, and optimize your course delivery for better learner outcomes.

Strategy #10: Transform Data into Actionable Insights

Harness the power of data with Disco's comprehensive analytics to gain actionable insights that can inform your decisions and propel your learning business forward. This feature makes Disco a great online course-selling platform, creating profitable online courses.

Understanding learner behavior, tracking product performance, and making informed decisions have never been easier.

Track Individual and Collective Progress: With Disco's advanced analytics, you can monitor both the individual and collective progress of your learners. This allows you to pinpoint areas of high engagement or potential improvement, ensuring that your courses are always at their best.

Monitor Revenue Streams and Best-Selling Products: Disco's analytics also lets you keep a close eye on your revenue streams and identify your best-selling products. This can uncover opportunities for growth and help you understand which of your courses are the most popular.

Refine Your Content, Pricing, and Marketing Strategies: Use the data-driven insights provided by Disco's analytics to refine your content, pricing, and marketing strategies. By understanding what works and what doesn't, you can make adjustments that will ultimately lead to more successful online courses.

Strategy #11: Maximize Student Feedback and Track Learner Progress

Harnessing Student Feedback

Gathering and integrating student feedback is crucial in enhancing your online course offerings and ensuring their relevance. You can obtain this valuable feedback through various means such as end-of-module surveys, one-on-one calls with students, and open-ended questions in an online community.

This feedback is instrumental in identifying areas for improvement and gaining a deeper understanding of student needs. Testimonials from satisfied students serve to boost your course's credibility, making it more appealing to potential learners.

Tracking Learner Progress and Engagement

Monitoring the progress and engagement of learners provides invaluable insights into their learning journey. With Disco's platform features, such as real-time progress tracking, you can easily keep tabs on both individual and collective progress.

You can gauge learner engagement by analyzing metrics such as assignment submissions, tasks completed, and comment counts. Moreover, you can manage events more effectively by tracking both registration and attendance.

Strategy #12: Create Growth Loops through Success Stories

Emphasizing the successful journeys of past students enhances the appeal and worth of the course, helping you sell online courses effectively. Happy students can be powerful advocates for the course, recommending it to their friends, family, and colleagues--which in marketing terms called growth loops.

Testimonials are a powerful tool in establishing credibility and trust with potential learners, thereby increasing sales. They can be collected from various sources such as emails, social media posts, and blog posts. Showcasing these success stories provides a compelling narrative of the effectiveness of your courses.

Further enhancing your credibility, the display of logos from esteemed publications that have mentioned your school or courses can significantly boost the appeal of your offerings. Incentivizing bloggers to review your courses can also provide valuable social proof. Utilizing these strategies on platforms like Disco can help attract new learners and increase the sales of your online courses.

Supercharge Your Learning Community

A step-by-step guide to build and grow a thriving learning community.

The Learning Community Playbook by Disco

Sell Courses Online and Accelerate Revenue With Disco!

In summary, we have delved into 12 powerful tactics that can significantly enhance your ability to successfully sell online courses. These strategies range from understanding your target audience, creating personalized and variety of courses, and finding the best pricing strategy, to leveraging AI and intelligent automation.

Particularly, Disco, the course-selling platform, stands out as a remarkable tool that strikes a balance between scalability and quality of learning products. By utilizing these strategies, you can make the most of the growth opportunities in the online course market, ensuring the success and sustainability of your learning business. Don't miss the opportunity. Sign up for a 14-day free trial!

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