How to Build a Community Website in 2024: Insider Tips & Strategies

In 2024, the power of online communities is undeniable. As we traverse a world increasingly interconnected through digital platforms, creating a community website presents a unique opportunity to foster meaningful connections, share knowledge, and support members with common interests or goals.
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In 2024, the power of online communities is undeniable. As we traverse a world increasingly interconnected through digital platforms, creating a community website presents a unique opportunity to foster meaningful connections, share knowledge, and support members with common interests or goals.

Whether you're a business owner, an educator, or an enthusiast with a passion for sharing, building an online community can be an exciting and rewarding endeavor. Let’s embark on this journey together, exploring the essential steps to build a community website, with a special focus on the Disco Platform and Disco Studios, both designed to cater to every thriving online community.

What we will learn together:

  • Constant monitoring, refining of community strategies based on member data, and effective promotion strategies are crucial for the growth and success of an online community.
  • Launching your community with a comprehensive plan, and leveraging resources and talent, ensures a successful launch and growth of your online community.
  • How you can leverage Disco Studios our professional services offering for building everything you need to support a community with expert assistance and our comprehensive set of tools.

Why Should You Build an Online Community Website? Here are 5 Reasons:

An Example of a landing page built for an online community, Practical Utopias

Increases Visibility to Attract Potential Members

A community website increases visibility to potential members. It acts as a beacon, attracting like-minded individuals who are searching for a community that shares their interests or goals. This increased visibility can lead to a growth in membership, strengthening the community as a whole.

Foster Stronger Emotional Connections Among Customers

A brand community fosters stronger emotional connections among customers, partners, and employees. A branded community website offers complete authority over the content, branding, and user experience, allowing online community members to engage without interruptions such as advertisements and irrelevant content. With the right community website builder, businesses can foster a sense of ownership and belonging among their members, strengthening brand loyalty.

Easy to Promote and Share

With a dedicated URL, you can easily share your community on social media, in emails, or other promotional materials. This can help to attract new members and keep existing members engaged and active within the community.

Centralizes Information in One Place

Whether it's upcoming events, important announcements, or shared resources, members can easily access all the information they need in one location. This not only enhances convenience for members but also ensures that everyone stays informed and up-to-date.


With the power of technology, creating a functional and attractive website no longer requires a significant financial investment. There are numerous community website builders available that offer affordable, user-friendly solutions. This means that even communities with a limited budget can establish a strong online presence.

Building a community website is an essential step for any group looking to foster a sense of community, increase visibility, and promote their shared interests or goals. With the benefits it offers, it's clear that a community website is a worthwhile investment for any community.

A Comprehensive Checklist for Building Your Community Website

Building a community website is a substantial task with numerous factors to consider. Here's an expanded, comprehensive checklist to guide you in constructing your community website.

This list will serve as a roadmap, ensuring you cover all crucial aspects from choosing a unique domain name and reliable web hosting service to creating engaging and relevant content.

✔️ Domain Name and URL: Choose a unique and memorable domain name that represents your community. This will be the address where members can find your website.

✔️ Web Hosting: Select a reliable web hosting service that can handle the size and activity of your community. Most of the time, this is already included in the website builders.

✔️ Website Builders: Platforms like Webflow, Wix, and WordPress can be used to build your website. However, these can be time-consuming, especially for those without technical expertise.

You could consider hiring freelancers for tasks like website building, migration, UX/UI design, visual brands (logo, posters), etc. Yet, managing different freelancers can also be time-consuming and may result in inconsistent outcomes.

✔️ Visual Elements: Incorporate appealing visual elements like a logo, color scheme, and design that resonate with your community's identity.

✔️ Site Pages and Features: Plan the structure of your website. Decide on the necessary pages and features that will enhance the user experience. Usually, a simple one-pager landing page can work well with online community websites since the interaction will happen more inside the community platform not on the website.

✔️ Content and Curriculum: Create engaging and relevant content for your community. If your website is educational, showcase the module outline, and the curriculum calendar so your potential members would have initial information just by navigating the website themselves.

✔️ Marketing Strategy: Develop a marketing strategy to promote your community and attract members.

✔️ Paywall or Monetization Setting: Decide on a monetization strategy. This could be through membership fees, donations, or advertising.

All-In-One Community Platform VS Multiple Online Tools

In conclusion, while building a website for your community can be a daunting task, especially when juggling multiple freelancers and DIY website builders, there is a simpler solution. An all-in-one community platform can streamline the process, providing you with a comprehensive set of tools and services to build, manage, and grow your community.

These platforms often come with agency support, ensuring that you have expert help every step of the way, making the process less time-consuming and more efficient. So, consider investing in an all-in-one community platform for a smoother, more cohesive experience.

Choosing the Right All-in-One Community Platform and Builder

The choice of platform, especially an all-in-one community platform, plays a pivotal role when building an online community. Considerations such as ease of use, customization options, automation, and scalability can greatly impact the success of your community.

While free community platforms like Facebook Groups, LinkedIn, and Reddit may seem appealing, they often limit customization and control over user experience. Therefore, it’s important to explore various options aside from social network platforms, to find the best fit for your online community.

Platforms like Disco offer more flexibility and control for creating a membership site. Disco is a comprehensive learning community platform that integrates online courses, content, and community, catering to the needs of the entire community.

It provides advanced features that a social media platform cannot provide such as discussion forums, text & articles, video content, live streaming, an intuitive course platform, intelligent automation, and integrated community AI, which are essential for a thriving online community.

The choice of a suitable community platform is vital due to its significant impact on member engagement and brand building. Scalability ensures that the community can expand without being restricted by technical limitations or platform constraints, leading to an engaging online community.

Why Disco Stands Out Among the Most Popular Online Community Platforms?

Disco is an all-in-one membership platform that stands out for its unique features and intuitive design, particularly for online learning communities. What sets Disco apart from other popular online platforms is its focus on decreasing training time and minimizing frustration, making it a versatile and efficient tool for successful online communities.

Moreover, Disco is designed to facilitate learning experiences within your own community, catering to various types of organizations and creating seamless, efficient, and engaging learning experiences at scale. These unique features make Disco a standout choice among the most popular online community platforms.

Personalized Learning

Disco empowers communities to create personalized learning paths for members. Its robust learning tools allow for tailored courses, enhancing user experience and fostering engagement. Plus, Disco's customization features enhance a sense of community belonging. With Disco, communities can provide a more engaging, personalized learning experience.

Multiple Integrations

Disco's seamless integration with essential third-party tools like Stripe, Zapier, Zoom, and Slack enhances its capabilities and convenience for users. This feature streamlines operations, bridging the gap between favorite tools and Disco for more fluid operations. From payments to communications, all tasks are handled seamlessly within Disco, creating a more robust and user-friendly platform.

Intelligent Automation

Disco's powerful automation features are a game-changer in community management. The AI Co-Pilot feature sets your community operations on autopilot, intelligently automating tasks like personalized welcome messages and member segmentation into relevant groups or courses.

The trigger-action system requires no coding skills, making it a breeze to customize member journeys based on their interactions. This ensures members always receive relevant and timely content.

Additionally, Disco's AI can generate texts and images, further streamlining your community management. The result? A cohesive, seamless, and personalized experience for every member, effortlessly.

Introducing Disco Studios: The Ultimate Solution in Building a Community Website

Based on our research and firsthand experiences, building a community website can seem daunting. From ticking off items on a comprehensive checklist to coordinating with freelancers or working solo, it can be a complex process. That's why we highly recommend opting for a more efficient solution that can save you countless hours in your journey to build your website.

With years of experience in education and online learning, we advocate for choosing an all-in-one community software and agency solution that can handle the majority of tasks for you.

Keep in mind that not every online community platform out there offers a landing page builder with expert guidance or a professional instructional design to help you design the curriculum. These elements are crucial for a successful community, which is why we highly recommend choosing a solution where everything you need is already included.

Disco is more than just a platform; it's also a studio where Team Disco will assist you in setting up your landing page and developing your curriculum. Disco Studios is an award-winning solution that offers a wide range of services to help you build a thriving online community.

From designing your website to creating engaging content, Disco Studios takes care of all the heavy lifting so you can focus on what matters most - your community.

With Disco Studios, you're not just getting a platform, you're getting a team of experienced professionals who are dedicated to your success. They have a deep understanding of online communities and will work with you to create a unique and engaging experience for your members.

Whether you need help with website design, content creation, or member management, Disco Studios has got you covered. So why not let Disco Studios take care of the technicalities, while you focus on building a vibrant and engaging community?

Here are two of the biggest and most successful learning communities that are co-built by Disco:

Roger Martin School of Business

Roger Martin School of Business is a renowned institution dedicated to fostering a deep understanding of business principles and developing future leaders. The school offers a comprehensive range of programs and courses, focusing on innovative, integrative thinking, and fostering a deep understanding of business principles.

Its mission is to transform management education and empower students with the necessary skills and knowledge to effectively navigate and lead in the complex business world.

Disco Studios played a crucial role in enhancing the online presence of the Roger Martin School of Business. They provided an end-to-end page builder plus a community platform that streamlined the process of building an online learning environment.

Disco Studios' solution allowed the school to create a cohesive, intuitive, and engaging online platform where students could easily access course materials, participate in discussions, and connect with peers and faculty. This collaboration with Disco Studios significantly improved the school's ability to deliver high-quality, interactive, and effective online learning experiences.

What does Roger Martin say about Disco Studios?
Practical Utopias by Margaret Atwood

Practical Utopias is a unique learning community co-created by the renowned author, Margaret Atwood. This online platform serves as a space for individuals to explore and discuss the concept of Utopias, drawing from Atwood's extensive knowledge and expertise in the field.

The community is designed to be highly interactive, fostering a rich dialogue among members and promoting a deeper understanding of the concept of Utopias in both historical and contemporary contexts.

The team at Disco Studios worked closely with Atwood and her team to create a curriculum that was engaging, informative, and perfectly aligned with the community's objectives. Additionally, Disco Studios' marketing experts utilized their deep understanding of the target audience to develop and implement a highly effective marketing strategy. This comprehensive approach ensured that Practical Utopias reached the right audience and created a thriving, engaged learning community.

What does Margaret Atwood say about Disco Studios?

Ready to Build Your Community Website with Disco Studios?

Ready to start building your community website with Disco Studios? Tell the Disco team about your learning community challenge by answering this form. Our team will contact you afterward to set the next step!

Disco Studios simplifies the process of building your community website, offering a comprehensive suite of tools and expert assistance every step of the way. They take care of the technicalities, allowing you to focus on what truly matters - nurturing your community and fostering engagement.

7 Strategies to Build the Best Community Website in 2024

1. Crafting Your Community's Vision and Mission

Whether your community is centered around learning a new skill, sharing a common hobby, or supporting a cause, having a clear vision and mission is essential. Your community mission should outline the benefits of joining your community and provide a clear understanding of the potential rewards members can gain.

Incorporating your narrative can also be a powerful tool for attracting new members, as a captivating and relatable story can effectively engage those who may be interested but hesitant to fully commit to the community.

2. Designing an Engaging User Experience

The success of your community website is largely dependent on the design of an engaging user experience. This includes everything from the aesthetics of the website to the functionality and ease of navigation.

Modifying aspects such as fonts, colors, and key imagery can greatly enhance the aesthetic appeal of a community website. The community description should concisely encapsulate the essence of the community, and a carefully crafted cover photo can effectively convey the vision and ethos of your community.

In addition to the aesthetics, consider the content on your website. Here are some strategies to help direct the community’s attention and encourage member participation:

  • Introduce a themed approach for each day of the week
  • Implement monthly themes to sustain interest and activity within the community
  • Utilize hashtags and pinned topics to facilitate the navigation of content
  • Host regular weekly events to establish a consistent rhythm and foster a sense of community habit to sustain engagement.
Personalized Member Profiles

Essential features for a personalized member profile on a community website should encompass user profiles with customizable names, photos, and bio, user groups for streamlined user management, intuitive navigation, search, and advanced filtering functionalities, and a content library for convenient access to community resources.

With Disco, members have the opportunity to personalize their profiles by including a brief bio, email, and social media links. They can also adjust their timezone for a more personalized experience. Additionally, users can choose avatar decorations and profile effects from the Shop to enrich their online presence.

This level of customization enhances a sense of community belonging and provides a more engaging, personalized experience for all members.

Facilitating Effective Communication

Online forums, discussions, and threads play a significant role in enhancing communication on a community website by providing a platform for engagement and discussion. They encourage collaboration, facilitate better communication, and play a crucial role in building loyalty among community members.

By leveraging these tools and features, you can foster a thriving and engaging online community where members feel heard and valued through the use of an online forum.

3. Structuring Your Content Strategy

Following the design of your website and establishment of communication channels, content strategy development should be your next endeavor. This involves:

  • Defining the community goals
  • Identifying the target audience
  • Determining the primary content goals
  • Identifying key topics relevant to the community
  • Planning a content calendar to ensure consistent publishing
  • Establishing the brand voice and tone
  • Creating a robust content plan that covers at least three months

While it’s important to offer a variety of content, long-form content, graphics and visual content, and community-focused content should be prioritized to maximize engagement and provide valuable information to members.

Curating a Learning Path

Creating an engaging learning path is a crucial part of enhancing the learning experience in a community website. A learning path consists of a sequence of courses or resources designed to guide users through a structured learning journey.

Disco supports this process with a customizable community setup, curated learning activities, a variety of modalities, clear structure and progression guidance, and tools for communication, collaboration, and continuous monitoring. The result is a more engaging, interactive, and personalized learning journey for members, fostering a thriving online community.

4. Implementing Membership Management Techniques

Effective management of your community members is a crucial element underpinning the success of your online community. This can be achieved by using various techniques such as analyzing member engagement, tracking key performance indicators, and implementing effective membership management strategies.

Disco offers features such as AI Co-Pilot for automating member management and advanced automation for streamlining member onboarding. These functionalities aid in delivering personalized content and gaining insights into member behavior and preferences.

Selling paid memberships within an online community can result in substantial revenue generation. On average, communities with membership fees charge $48 per month, and a community with 1,000 members can earn a minimum of $48,000 per month. In addition to revenue generation, offering paid memberships can increase brand loyalty and ensure a steady flow of active members in your community.

In addition to a paid membership, using different monetization strategies like sponsored content and affiliate marketing can also generate revenue from your community website.

Utilizing sponsored content can potentially aid in revenue acceleration for a community site by boosting engagement rates, expanding the audience, increasing brand visibility, and generating additional revenue. Affiliate marketing contributes to revenue growth on a community website by enabling affiliates to endorse products or services and receive a commission for each successful sale.

5. Monitoring and Refining Your Community Strategy

After your community launch, consistent performance monitoring and strategy refinement, based on member data and feedback, is imperative.

Community analytics offer actionable data for monitoring the community’s growth, assessing effectiveness, and making informed decisions to enhance community engagement and strategy. They play a crucial role in identifying the most engaging types of posts and content for members, as well as determining the peak times of member activity.

Seeking feedback from community members is crucial for gaining insights into the functioning of the community. It helps in identifying successful aspects and areas that need improvement, ultimately ensuring that the community meets the needs and expectations of its members. Whether it’s through surveys, polls, or direct communication, make sure to provide channels for your members to voice their opinions and ideas.

By combining analytics data with member feedback, you can make data-driven decisions that improve your overall community strategy. This continuous process of monitoring and refining your strategy will help you keep your community relevant, engaging, and successful in the long run.

6. Promoting Your Community Website

For the attraction of new members and community growth, promotion of your community website is indispensable. Effective social media advertising strategies include:

  • Establishing clear objectives
  • Using targeted advertising
  • Creating engaging and shareable content
  • Encouraging community participation
  • Collaborating with influencers
  • Leveraging user-generated content
  • Utilizing social media analytics for tracking and optimizing campaigns.

Email campaigns are another effective strategy for attracting new members. By personalizing emails, offering valuable content, retargeting interested individuals, and sending weekly summaries of activities, you can keep your community in the minds of your subscribers and encourage them to join.

Influencer partnerships can also significantly enhance the visibility of your community website. By partnering with influencers, you can reach a wider audience, increase brand visibility, and generate additional revenue.

Whether it’s through social media advertising, email campaigns, or influencer partnerships, promoting your community website is key to its growth and success.

7. Launching Your Community with Confidence

After setting up your community website, crafting your content strategy, and implementing membership management techniques, you can confidently proceed to launch your community.

Creating a comprehensive plan for the launch, pre-populating the community website with high-quality content, and leveraging the resources and talent within your company can help streamline the process and increase the likelihood of success.

An important initial step often involves a soft launch, which may entail a limited release to a specific group to collect feedback and address any issues before the official public launch. This allows you to resolve issues with input from trusted individuals and prepare the community for a full and public launch.

After the launch of a community website, it is important to promote it extensively throughout the website, via email communications, and by informing both existing and potential customers. Utilizing tools such as Google and Webmaster, along with a sitemap, can help to enhance visibility and attract users.

By following these steps, you can ensure a successful launch of your community website and start building your online community.

Supercharge Your Learning Community

A step-by-step guide to build and grow a thriving learning community.

The Learning Community Playbook by Disco

Our Final Note

In summary, constructing a community website is a strategic move that fosters meaningful connections and knowledge sharing. It's crucial to select the appropriate tooling, partners and platform to optimize operations and enhance the user experience for your community.

This choice can accelerate the building process, streamline operations, and ultimately lead to a more vibrant, engaged community. Thus, investing in the right platform is essential for the successful growth of an online community.

Start your journey with Disco's 14-day free trial to experience the robust features firsthand. If you have any queries or need further clarification, our dedicated Team Disco is ready to assist you during our live demo. Don't hesitate, book your slot now!

Published on
December 29, 2023
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